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Outdoor Elegance Redefined: Sol-Lux Returned to IWCE with Expanded Lineup

Updated: Apr 24

Leading outdoor solutions provider showcased Mirage and Freedom patio awnings, re-launched their innovative EOS window awning, and previewed a drop screen shade solution coming soon. 


Broomfield, CO. -– April 23, 2024 - Sol-Lux, a subsidiary of Carefree of Colorado (the global leader in RV awnings) was thrilled to announce its return to the International Window Coverings Expo on April 11-12th in Grapevine, TX. The company showcased an expanded product line, featuring their acclaimed Mirage and Freedom patio awnings, a groundbreaking addition to the window awnings category, and a sneak peek at their upcoming drop screen shade solution. However, stealing the spotlight was the re-launch of their innovative, fully automated EOS window awning, displayed in bright, eye-catching colors that captivated IWCE attendees.



IWCE Attendees at the Sol-Lux Booth
A packed Sol-Lux booth during IWCE 2024

With a keen focus on engineering expertise and a commitment to excellence, Sol-Lux has firmly established itself as a leading player in the outdoor living market, bringing style and intelligence to outdoor spaces, offering a range of products that seamlessly blend aesthetics with cutting-edge technology and function. 


The star attractions at the Sol-Lux booth included the Mirage and Freedom patio awnings, designed to elevate outdoor living experiences. These awnings boasted not only superior craftsmanship but also integrated seamlessly with Somfy® motorized technology for enhanced control and convenience, featured integrated wind sensors for built-in extreme weather conditions protection, and optional dimmable LED lighting for nighttime ambiance lighting.


Excitingly, Sol-Lux re-launched their revolutionary EOS window awning, redefining how window covering professionals approach outdoor solutions. This addition to their product lineup presented a unique opportunity for industry professionals to enhance profitability, differentiate their offerings, and embrace future-forward technology.


Sol-Lux EOS Window Awnings at IWCE
A colorful display of the Sol-Lux EOS window awning

Both their patio and window awnings featured a vast array of best-in-class marine-grade, acrylic textiles by Sunbrella® and Recasens®, made to defy the elements and ensure durability, style, and functionality.


Sol-Lux Motorized Drop Screens/Shades
Coming soon: Sol-Lux Motorized Drop Screens

Additionally, visitors to the Sol-Lux booth got an exclusive preview of the upcoming drop screen shade solution, set to launch soon. 


Alongside their innovative outdoor solutions, Sol-Lux entrusted their newly appointed National Sales Manager, Steve Brous, to spearhead discussions with attendees. Steve's active presence at the show allowed him to engage directly with participants, leveraging his extensive background in sales and marketing to establish meaningful connections. With a wealth of industry expertise, Steve is diligently crafting rewarding programs for Sol-Lux dealers, such as new dealer demo kits and comprehensive training initiatives.


Sol-Lux National Sales Manager, Steve Brous, at IWCE
Steve Brous, National Sales Manager

“Sol-Lux is proud to have showcased our expanded product line at the International Window Coverings Expo. Our commitment to engineering excellence, paired with our passion for outdoor living, drives us to provide the best solutions for our customers, and theirs,” said Kevin Mayer, VP of Sales and Marketing at Sol-Lux. “We invite window covering professionals to explore the opportunities our products present in terms of profitability, product differentiation, and embracing the latest in technology and outdoor living.”


Attendees who visited the Sol-Lux booth had the exciting opportunity to enter a raffle to win two custom EOS awnings. The lucky recipient of this raffle was The Shade Solution in Naples, FL. Adding to the excitement, the Sol-Lux booth was awarded the People's Choice Award for the Most Captivating Product(s) at the show.


Window covering professionals are encouraged to sign up to become a dealer to diversify their product portfolio with stylish, intelligent, outdoor solutions.


Download the full press release:

2024 IWCE PR - Sol-Lux Returned to IWCE With Expanded Line For Outdoor Living
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Download PDF • 113KB


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