Welcome to another addition of the Sol-Lux Five! Hope you all had an amazing holiday season and are getting ready to close up what has been a crazy 2020. In this addition we’re going to focus on a marketing tip and I was reminded of it actually through the holidays. My family takes a lot of pictures always around the holidays and it reminded me of a good topic for this episode, focus on taking and using more pictures in your business.
Some of our most successful Sol-Lux dealers across the country do a really great job of constantly getting current and updated pictures of their projects. One way that they are successful at doing this is to incentivize their employees to take pictures. Whether it is your installers or other employees that are on site, if you incentivize them, with something like a monthly or quarterly best picture contest, where you can give them a gift card or something that makes it fun and encourages them to be engaged. You are going to find that you are going to get a whole lot more pictures. It might take some time at first. Everybody is going to push back and say “oh I’m not good at taking pictures.” But if you encourage them and you make it more like a game and more fun and engaging, you’re going to get a whole lot more pictures.
Everybody has a cell phone these days, so no excuses of “well I don’t have a camera with me”, nothing like that. They can just use their phone, they are all high quality pictures and you can get some good pictures that way. They are going to be used to help you win more business but also something you may not have thought of, they can help you get more employees. I don’t know how many of you have growth initiatives in 2021 and plan to hire more employees, but new pictures can really help in your recruiting efforts. If you have nice clean and updated website showing that you take pride in your work, that’s helpful in your hiring efforts.
We talked about the gamification and the monthly contest. Once you’ve collected the pictures, make sure you put them to use! Don’t just sit on them, use them! Put them on your website either in a photo gallery, you could feature the contest winners on your homepage of your website every quarter or every month. Also post them to social media. Whether it’s Facebook, Instagram, or Pinterest has been an amazing platform for Sol-Lux over the years. And I want to encourage you to use local platforms like Nextdoor for example. A lot of local communities and neighborhoods engage with each other on Nextdoor to get recommendations for small businesses and seeing pictures on there will really help.
Hopefully you are also collecting emails from every customer that you do a job for. You should be encouraging reviews. Follow up with those customers and ask for reviews on Google. That way people are finding you on Google and they’re seeing updated pictures. Make sure you’re replying to all those reviews that you’re collecting promptly. Whether they are good reviews or indifferent reviews, follow up right away, engage and react to the reviews that you receive.
That’s my tip this time around guys, hope you have wonderful New Years and we’ll see you next time.
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